For an assignment for our copywriting class we were supposed to write down a list of 5 products or services that we absolutely hate then rank them. We were then required to conceptualize a single ad or an ad campaign to sell the top most hated in the list. My most hated was show-offs but I decided to do a print ad on my number three: mess food.



It's the top view of a metal mess tray with lovely eatables from the mess. 'Surprises' because you never know what you're gonna get until you get it. And once you get it, you don't know what the hell you're eating.